Ventas y marketing

  • Guía del participanteGuía del participante

    Simulador de marketing- GLO-BUS

    Elvira Sáez González (Autor), Manuel Recio Menendez (Autor), Gema Marín Carrillo (Autor)

    Se trata de una traducción al español de la guía del participante en el juego de simulación GLO-BUS, que es la práctica obligatoria para los...
  • Book of abstracts of I International Conference on Advanced Marketing Practice. Disruptions, Diversity and EthicsBook of abstracts of I International Conference on Advanced Marketing Practice. Disruptions, Diversity and Ethics

    Virtually held on April 18-19 at the University of Almería, Spain.

    Sergio Martínez Puertas (Autor), Manuel Sánchez Pérez (Autor), Cristina Segovia López (Autor), Eduardo Terán Yépez (Autor)

    This publication collects a sample of contributions presented at the first edition of the Inter-national Conference on Advanced Marketing Pr...